Dama SUP

Dama, a stand-up paddleboard company approached me to undertake a shoot for them in the UK. The brief was to provide 30 photos as well as a 90-second video of a male model in sunny weather. Dama is intending to sell the boards across the world but wanted to target the US specifically.

Obviously, shooting in the UK at the end of winter and the beginning of spring has its challenges. Mainly with the average temperatures only being 10-15 degrees Celcius and sunny days are few and far between. That’s why with this project I worked out 3 separate locations across the UK where I could undertake the shoot. This would allow me to Adhoc change the location dependent on the weather as that was important to my client. As you can see I managed to shoot in almost perfectly blue skies.

My idea for the shoot was to show the whole journey from start to finish. From arriving at the location to setting up the board and going out on the adventure.